Race SLO produces world class sporting events in San Luis Obispo County, CA—Endurance Town USA. Our growing event portfolio includes the SLO Marathon + Half running festival (Spring) and the SLO Ultra trail running festival & Ultra Games (Fall). In addition, our expert team supports other athletic events and community projects that align with our values.   

Founded in 2008, our entire local team deploys high standards of performance and execution year round. We have proudly earned the position of largest participatory sporting event producer on California’s Central Coast. Thanks in part to our many sponsors, partners, volunteers and professional staff, Race SLO generously contributes both social and economic impact through community programming and non-profit support of health, fitness and youth related causes. Our Race SLO and #EnduranceTownUSA brand pride show in every touch point and is a direct result of the shared values and authentic relationships we hold dear. We will continue to flourish as our passion and partnerships are fed from deep local roots.   

Our Customers and Fans are:

  • 7,200-plus fitness enthusiasts participating in 2016 and more than 15,000 fans attending

  • $4 million plus and growing annual economic impact to San Luis Obispo County

  • High income (household $150K+) and highly educated (more than 75% college educated)

  • Participants visiting from throughout California, all 50 states and internationally

  • 60% of our annual athlete guests from 2016 were from out-of-town and stayed overnight

  • 1,500 local volunteer fans and 60 professional managers support our year-round programming

  • 2017 official beneficiaries include: The Land Conservancy of SLO, Bike SLO County, The Alpha Foundation, The Grizzly Youth Academy, Jack’s Helping Hand

  • Comprehensive multi-media reach, including more than 15,000 followers across layered social media accounts, an engaging community blog of inspiring stories from pros and amateurs alike, partnerships with best-in-class curators for video, photograph and graphic design

  • Race SLO Tribe ambassadors spanning world class professional athletes, international personalities and community engaging participants

“Through human experiences, we create social & economic impact to share our legacy.”
– #RaceSLO Mission #EnduranceTownUSA