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Endurance Stories

The Goodwater135: My Mind’s Trip While Running Through Death Valley

By Samantha Pruitt www.samanthapruitt.com @thesamanthapruitt www.endurancetownusa.com @endurancetownusa Wanna trip out? Do something BIG & WILD that has you dancing on the edge of your comfort zone. But big goals and comfort crushing experiences need to be...
The Big Gulp

The Big Gulp

New Year’s is a great time to set goals. There’s a collective energy in the air, as everyone looks ahead, and we feed off each other’s dreams.

It’s a good time to tackle a goal that scares you a little, say the experts in human motivation; it’s how we grow. If the goal doesn’t intimidate you, it’s not pushing you out of your nest.

So I’ve picked a goal that scares me a lot.  Gulp. 

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Making Strides in Innovation – Focus on Samantha Pruitt

Making Strides in Innovation – Focus on Samantha Pruitt

With the recently announced theme for the 2017 US Trail Running Conference, Making Strides in Innovation, this is the next in a series of posts focused on participating sponsors and our expert panelists on how they have used innovations to drive their products, service and races. This time we interview Samantha Pruitt, Founder & CEO of Race SLO, Ultra Athlete, Lover of Human Badassery

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A New Beginning

A New Beginning

By Rebecca Rusch, 2017 SLO MTB Ambassador. The below is an excerpt from her book Rusch to Glory.

I have never had a five-year plan, let alone an idea of where I would be in five months. In the fall of 2005, the uncertainty of the life I’d made for myself became very real. Montrail’s owner called with news that the company was being purchased by Columbia and come October, just several weeks away, they would be cleaning house and severing most of their sponsorship deals — including the one with my team. Although grateful for the warning that the blade of the guillotine was about to come crashing down, I hung up the phone speechless. Then I relayed the news to all my teammates and support staff.

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Train and Race Like a Mother

Train and Race Like a Mother

By Samantha Pruitt, Founder & CEO, Race SLO

Lately I have been finding great joy and satisfaction in the fact that both athletic product companies and the outdoor athlete media pipelines have finally caught on to what has been our reality for years in the sports training-racing scene. World wide millions of women, sisters, daughters, mothers and even grandmothers have been taking the athletic world by storm! It’s been slow gradual progress since the 1972 passing of Title IX, but in the last five years of my life I have witnessed an unprecedented shift in the podium.

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Why We Fly

Why We Fly

By Samantha Pruitt, Founder & CEO, Race SLO People call me wild, crazy, fearless, strong and many other colorful adjectives that may or may not be true depending on the day or amount of coffee I have just consumed. I pay no attention. Nor do I pay attention to the...

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Running, Loss & Healing

Running, Loss & Healing

Rhonda Williams, a Temecula native, has run at the SLO Marathon + Half since 2013 and is gearing up to run it as a “recovery” run after this year’s Boston Marathon. This is her Race SLO Tribe story on the healing power of running. I began running in 2009. I was...

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Confessions from the Grand Slam

Confessions from the Grand Slam

Jadd Martinez is a Ultra Runner based in San Luis Obispo and recently completed the Ultra world’s “Grand Slam” by competing in four of the oldest and most challenging Ultras on the calendar. 19 completed the Grand Slam in 2016 and this is Jadd’s story and was...

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A Spartan Amongst Us

A Spartan Amongst Us

CJ Silas as radio personality in San Luis Obispo for ESPN radio and a Race SLO announcer at many of our races. I turned 50 this year. What an eventful 365 days since I turned 49. I love a physical challenge, something different, something a little crazy and...

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