
Samantha Pruitt
Co-Founder & Podcast Host
Female Entrepreneur, Endurance Sports Race Director & CEO of RaceSLO, Endurance Town USA Podcast Host, Founder of the Women’s Race Director Collective, Ultra & Adventure Athlete, Mom & Wife.
My life’s purpose:
“I create meaningful experiences for people to build their best lives and best bodies through endurance sports, outdoor adventure and human connection.”
My daily action towards that purpose:
Using the outdoors, adventure and endurance sports I work to create personal growth, physical change and leadership experiences for people to connect to their true selves, their passion and to community.
My #1 Personal Value is HUMAN CONNECTION. Without it we are nothing, with it we are limitless.
Coaching Story
Coach Sam is a self proclaimed ex-couch potato who lost 50lbs, rebuilt her body and entire life after discovering endurance sports at the age of 33.
She has since dedicated the last 16 years inspiring and coaching others to use endurance sports, outdoor adventure and human connection as powerful tools for change in their own lives. Along her transformational journey, Coach Sam has become an IronWOman, Ultra Endurance Athlete and Adventure Athlete, finishing hundreds of races. As a professional Race Director, Podcast Host, Event Consultant, Brand Ambassador and Endurance Lifestyle Coach she is currently committed to become #FierceAtFifty by continuing to level up both her own life and the lives of those she touches.
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Our Team of Creators

Samantha Pruitt
Host & Co-Founder
Co-Founder & Host of the Endurance Town USA Podcast. Founder/CEO of Race SLO, the largest participatory endurance event company on the California Central Coast. Excouch Potato turned Coach, Ultra Runner and Ironman.

Travis Ford
Executive Producer & Blogger
Co-Founder & Producer of the Endurance Town USA podcast. Founder & Digital Marketing Architect of Rock Harbor Marketing, a social media marketing, digital production & web design company.

Alex Raban
Videographer & Editor