Morgon Latimore • Endurance is a State of Mind

Ironman, Ultra Runner, Father and Coach getting ready for the biggest race of his life 10 Ironmans in 10 days at EPIC5 Challenge Hawaii. Growing up between the homeless shelter and the streets, Morgon became a US Marine at age 18 and the rest is history in the making. 

– Samantha Pruitt


I have come a long way in life and in the sport of triathlon because I have continued to give back to the triathlon community on a daily basis. From volunteering, to race director, to The Peoples Coach but none of it happens overnight.

You may have seen me get JIGGY with it during my Friday videos dancing in the car, or you may have heard me speak or teach at swim clinics or triathlon camps, but my focus has always been to create an experience for athletes that makes them feel great about the life they live.




I envision teaching coaches the skills to create the ultimate athlete experience, and teaching athletes how to find the coach that is the best guide for their individual journey.

My mission is to educate athletes and coaches about training, racing, and themselves by helping them understand what their roles and responsibilities are.

I believe that a coach should meet each athlete where they are, not where others think they should be. Coaching athletes is about guiding men and women on a journey to explore their mental, physical, and emotional possibilities, and the only way that can be done is by creating an unmovable athlete-coach relationship. A coach must get to know athletes on a deeper level in order to provide the best coaching possible. Neither the coach nor the athlete is in charge; they are a cohesive team moving toward a designated goal. • Instagram @coachmorgonlatimoreFacebook @morgonlatimore

Meet the Host

Samantha Pruitt

Samantha Pruitt

Host & Co-Founder

Co-Founder & Host of the Endurance Town USA Podcast. Founder/CEO of Race SLO, the largest participatory endurance event company on the California Central Coast. Excouch Potato turned Coach, Ultra Runner and Ironman. 

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